HI Property Relief (Heartland Investors)
Problem
Meredith had decades of experience managing high-stakes construction projects—but now she was facing a different kind of challenge:
“How do I build a brand that distressed property owners trust—before they even call me?”
She wasn’t just buying houses. She was offering property relief with real-world experience and heart. But the website and marketing didn’t reflect that clarity or credibility.
Plan
We repositioned Heartland Investors into a brand that merged expertise and empathy: HI Property Relief.
Brand Identity Buildout
→ Developed the HI Property Relief identity to highlight Meredith’s dual-edge value:
- Construction & rehab expertise
- Client-first approach to solving tough property problems
Visual + Messaging Overhaul
→ New logo, tagline, and site language built around themes of “Relief. Trust. Results.”
→ Added video and image blocks showing Meredith in real project environments to build rapport and authenticity.
Funnel Setup & Avatar Targeting
→ Created high-conversion landing pages aimed at:
- Inherited properties
- Vacant or damaged homes
- Seniors ready to downsize without hassle
→ Used geo-targeted paid ads and direct mail to reach older homeowners and tired landlords in key counties.
Takeaway
HI Property Relief turned Meredith’s experience into a magnet for trust.
By anchoring the brand in credibility and compassion, we helped her connect with the exact sellers who needed her most—and gave her a system to scale that connection across markets.
