In the digital age, real estate investors have an array of tools at their disposal to market their businesses. Facebook Business Pages are one of the most popular options, and for good reason. With over 2 billion users, Facebook offers an incredible platform for visibility, engagement, and advertising. But here’s the question many investors ask: “Do I really need a website if I already have a Facebook Business Page?”
Let’s unpack why relying solely on Facebook could be a risky move and why having your own website is essential for long-term success as a real estate investor.
The Perils of a Facebook-Only Presence
1. You Don’t Own Facebook
Your Facebook Business Page may be a great tool, but it’s not your property. You’re subject to Facebook’s terms of service, which can change at any time. Even minor violations—often unintentional—can result in your page being restricted or deleted.
For example, Facebook’s Competition and Promotion Guidelines are strict, and many businesses inadvertently violate them when running contests or ads. Losing your Facebook page means losing your audience, leads, and credibility—all in one fell swoop.
2. Platform Dependency Is a Risky Strategy
What if Facebook were to shut down tomorrow or lose relevance in your target market? While this scenario may seem far-fetched, platforms rise and fall. In fact, studies show Facebook’s user base in the U.S. has shrunk by 15 million users since 2017. A Facebook-only presence limits your ability to reach broader audiences or adapt to market shifts.
3. Missed Market Opportunities
Not everyone is on Facebook, and relying solely on the platform means missing out on prospects who prefer other channels. Diversification is key—just as you wouldn’t put all your investments in one stock, you shouldn’t rely on a single marketing platform.
The Case for a Website
1. Control Your Content
A website gives you full control. You set the rules, and you’re not at the mercy of a third party’s policies. With your own site, you can post content, capture leads, and showcase your expertise without fear of sudden changes or restrictions.
2. Build Credibility and Trust
A professionally designed website instantly boosts your credibility as a real estate investor. First impressions matter, and a website allows you to create a strong, polished introduction to your business. Potential sellers are more likely to trust a legitimate website than just a Facebook page.
3. Expand Your Reach
Unlike Facebook, a website is accessible to everyone online. By optimizing your site for search engines (SEO), you can attract motivated sellers actively searching for solutions. A website also enables you to integrate with email marketing, direct mail, and other omnichannel strategies.
Facebook and Websites: A Winning Combination
While Facebook is a powerful marketing tool, it works best as part of a larger ecosystem. A website serves as your central hub, anchoring all your other marketing efforts. Use Facebook to drive traffic to your site, where you can capture leads, provide detailed information, and nurture relationships.
Think of Facebook as your billboard and your website as your storefront. Both are important, but only one is fully within your control.
Take Control of Your Online Presence
At Investor Deal Flow, we understand the importance of a strong digital foundation. A website isn’t just a “nice-to-have”—it’s a must-have for real estate investors who want to scale their business and protect their lead flow.
Don’t leave your success in the hands of a single platform. Build a website that works for you and complements your Facebook strategy. Let us help you create an affordable, professional web presence that positions you as a leader in your market.
